Growth in Developing and Underserved Markets
In the coming decades, a significant portion of our growth will come from
the Asia-Pacific, Latin America, and Europe/Middle East/Africa global regions,
through
- Product marketing
- Innovative manufacturing
- Product development
- Leadership development activities
Success in these markets requires an understanding of local cultures derived
only from local experience. By sourcing top business and technology employment
candidates for positions in their home countries, we can build organizations,
facilities, and product marketing systems that respond to local needs.
Established in 2008, one of the tasks of the Johnson & Johnson Office of
Strategy and Growth is to identify new growth and strategic opportunities in
developing and underserved markets that have the potential to make a
significant impact on human health. These opportunities are separate from those
being currently pursued by our existing business segments.
The Johnson & Johnson International Recruitment & Development
program is a major component of our global success. By developing future
leaders within our international businesses, we build businesses that are
better aligned with the pressing health care needs of the regions in which they
operate.
Our decentralized management structure ensures that Johnson & Johnson
operations in countries across the world are run locally, with an emphasis on
adapting our products and facilities to local cultures, customs, and economic
vitality. Growth is driven from within these regions, rather than from
afar.
Find more
Explore examples of how we are serving developing markets and other related
topics through the Points of Interest links provided on this
page.
