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Building on the Strengths of Our Heritage

Remaining true to the principles that made us strong

Today, and for most of our history, our success is driven by our commitment to principles that are ingrained in our culture. These principles provide continuity in our approach to business opportunities, but they also establish consistencies in our management style.

Our guiding principles are

  • Adherence to the principles of Our Credo
  • A broad base in human health care
  • Commitment to decentralized management
  • Emphasis on managing the business for the long term
  • Dedication to people and values

While Johnson & Johnson is dedicated to Our Credo, which have historically guided our business, our employees, and our culture, we also use these values and beliefs to guide our strategies for the future in a rapidly converging health care marketplace. Our dedication to personal and professional growth among our employees, as well as an emphasis on developing new technologies to meet the needs of people around the world, positions Johnson & Johnson as a global leader in the 21st century.

Find more

A more detailed description of each guiding principle is provided on the pages that describe Our Management Approach. Also, explore related topics through the Points of Interest links provided on this page.

Points of Interest (Please enable popups)
Bill Weldon: The Promise of Our Rich Heritage
Explore Related Johnson &  Johnson Links
Fast Facts
Annnual Report
Our History

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